Piece Comment

Review of Anti-Tobacco Promo 1


This is a very bad promo. First of all it is confusing, all you say is that you have lived a third of the life of an average smoker, o.k., thank you for informing us, now I will go have a cigarette. You have to explain to the listners what point you are trying to make it is confusing. I understand that you are trying to make the point that smokers live a short life, but I had to connect to many things and think to much, the average listner does not and will not do that. The point must be made very bluntly in a PSA.