Piece Comment

Review of 11 Central Ave. #2

I've known about 11 Central Ave. since the latter part of its development process and I have to say... I really like it. I think stations could use something different-sounding and surprising in the morning and I think "11 Central Ave." could be that thing. It's the perfect segment for a Friday Morning Edition C-segment to snap listeners to and to usher them from the bottom of the hour newscast to the rest of the hour's news. It's funny without being slapsticky or obvious and I imagine a lot of listeners will be able to identify with the characters. Take a chance. Give it a try and see how your listeners react.